We have discussed whether or not to do spec pilots or commercials. What about doing new media on spec? The answer is the same. Not if you want to get paid. The only benefit of doing unpaid work is for the experience or a reel. Unless you have a signed contract clearly saying your image can’t be used unless you are paid, stipulating the amount, the footage you filmed for free can be used over and over again.
New media usually pays a low rate buyout, which means your earnings will not go up no matter how often it is used. Why are actors so eager to work for free or for very low wages?
Read this article on non actors being asked to work for free.