The role of social media in casting

We don’t believe young actors need a big presence on social media. In fact, we discourage it. But are we wrong?  Casting often happens now based on fan following. It can be assumed that an actor who has one million followers, say, can pack a movie theater.

Emma Thompson and Michael Caine were quoted about young actors. Caine said most popular young actors are washed up by age 30. How much of that is because their fan following wasn’t real or because they had no talent?  Another possibility is that the social media phenomena burns itself out as the “next new thing” comes along. When the entertainment field is flooded with many “stars,” fans can only absorb so many before their interest wanes. We discuss this in depth.

 

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